Jony Ive’s Design Firm Launches Official Website

fra MacRumors.com
LoveFrom, the design firm co-founded in 2019 by Apple’s former design chief Jony Ive and fellow designer Marc Newson, this week unveiled its official website, LoveFrom.com.

In typical Ive fashion, the site is highly minimalist in nature, containing no images, links, or contact details – just a brief text described in an accompanying press release as «a concise and finely crafted definition of the LoveFrom collective and its work.»

How cool is that…

The word mark and text are set in a new typeface called LoveFrom Serif, which is inspired by John Baskerville’s letterforms and based on studies of his original punches and matrices. «Each character has been lovingly redrawn, refined and meticulously crafted over the past two years,» according to the launch press release.

Upon arriving at the site, a text cursor blinks and the LoveFrom name appears to be typed out. The wordmark includes a lively comma, which Saville describes as «initiating a dialogue and shared conversation.»

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